Music Marketing Project

    Indie Rock. A genre I had never even thought about listening to unless it was a mainstream, TikTok song. My team and I got assigned the song "Mountain at My Gates" by Foals. I'm not even going to lie, it is a song I would never add to my playlist. Obviously after this project it's gotten catchy and I've learned to love it, but it is in a genre that I would never voluntarily listen to. 

    The day we got assigned our groups we were definitely shy and did not speak much, but after many fun and interesting events, I'm glad to say that I've made new friends in the class. We started off by brainstorming and dividing the work between each other, and at this point we were still not talkative so this made the process of coming up with ideas for our video, hard. The next class, we started throwing ideas for our video. One of us wanted to do an artistic pitch. The other one wanted to make a montage-type-thing. And the other wanted to film an impossible video. I think one of the hardest parts of working with a new team on projects is not being able to tell the complete and utter truth. I feel that if there is no friendship or relationship between two people, giving a negative opinion on their idea is just rude. We got through this obstacle, though, and were able to decide on a video theme. This was going to be a storytelling video that truly matched the vibe of the song.

    We decided to start planning ideas and made our storyboard. Julia has an iPad for school, and we decided that it would be cool for us to have the liberty of drawing our own scenes and still be able to turn it in digitally, so she helped us create a storyboard and draw out our plot. 

    With this storyboard came the brainstorming of how our shots were going to look and where we could film them. This is when I started writing notes in my agenda so that I could then remember how we were going to film each scene.

    After this, we started filming and decided that it was time to start focusing on our marketing strategies. The first thing that came up in my mind was fan merchandise. We weren't clear if we wanted to make our artist a big hit or a small and upcoming artist, so we started thinking of ideas that we could make for merchandise in the meanwhile.

Shirts, hoodies, water bottles, stickers, blankets, sweatpants, keychains, guitar picks, headphones, phone cases, and the list goes on. 

    Now what's left is to finish filming and editing our music video so that we can start practicing our marketing presenation.